Pricing
Pricing Overview
goClaw's hybrid pricing model — platform fee plus metered overage. Starter $99, Growth $249, Scale $699.
goClaw uses a hybrid pricing model: a fixed monthly platform fee for access and included baseline usage, plus metered overage billing for consumption beyond the baseline. You always know what you're paying for access; heavy use is billed fairly.
Pricing tiers
| Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|
| Monthly | $99 | $249 | $699 | Custom |
| Agents | 1 | Up to 3 | Up to 10 | Unlimited |
| Contacts | 100 | 500 | 2,000 | Unlimited |
| Tokens/mo | 5M | 20M | 80M | Custom |
| Emails/mo | 1,000 | 5,000 | 20,000 | Unlimited |
| SMS/mo | 200 | 1,000 | 5,000 | Unlimited |
| WhatsApp/mo | 100 | 500 | 2,000 | Unlimited |
| Channels | Email + SMS | All 4 | All 4 + custom | All + priority |
| Support | Community | Priority email | Dedicated | |
| SLA | — | 99.5% | 99.9% | Negotiated |
Overage rates
When you exceed your baseline, usage is billed at per-unit overage rates. Rates are set at ~2.2x COGS and decrease with higher tiers.
| Starter | Growth | Scale | |
|---|---|---|---|
| Tokens | $2.50/M | $2.00/M | $1.50/M |
| Emails | $1.50/1K | $1.20/1K | $1.00/1K |
| SMS | $0.015 each | $0.013 each | $0.010 each |
| $0.05 each | $0.04 each | $0.03 each |
Overage is calculated at the end of each billing period and added as a line item on your invoice.
Why hybrid pricing?
The hybrid model aligns with how you actually use goClaw:
- Predictable base: Know your minimum monthly cost upfront
- Fair scaling: Pay more only when you use more
- Natural tier pressure: Heavy users are nudged toward the right tier by economics, not hard cutoffs
- No surprise invoices: Overage rates are transparent and predictable
The alternative (pure flat-rate) would either under-price heavy users (compressing margins) or over-price light users. The alternative (pure token markup) is unpredictable and feels "cheap" for a platform product.
Token budget explained
The token budget covers all LLM usage in your agent:
- Agent reasoning (reading messages, writing responses)
- CRM operations (searching contacts, drafting notes)
- Research pipeline (processing curiosity queue items)
- Classification tasks (routing messages, scoring leads)
Token mix matters. goClaw routes to cheaper models (Haiku) for fast, simple tasks and more capable models (Sonnet) for reasoning. The blended cost is roughly $1.83 per million tokens at typical usage mix (70% Haiku, 25% Sonnet, 5% Opus).
5M tokens (Starter) handles approximately:
- 300 prospect research runs
- 1,000 outbound emails written
- 500 inbound messages processed
- 20 nightly research pipeline runs
20M tokens (Growth) handles approximately:
- 1,200 prospect research runs
- 4,000 emails written
- 2,000 messages processed
- 60 research pipeline runs
Early access pricing
For the first 50 customers, we're offering Early Access pricing:
| Early Access | GA Price | Savings | |
|---|---|---|---|
| Starter | $79/mo | $99/mo | 20% |
| Growth | $199/mo | $249/mo | 20% |
Early Access pricing is locked for 12 months from signup. This is the lowest price goClaw will ever be.
Annual discount
Annual billing (pay 12 months upfront) receives 2 months free (~17% discount):
| Monthly | Annual | Savings | |
|---|---|---|---|
| Starter | $99/mo | $990/yr | $198 |
| Growth | $249/mo | $2,490/yr | $498 |
| Scale | $699/mo | $6,990/yr | $1,398 |
Enterprise
Enterprise plans include:
- Unlimited agents and contacts
- Negotiated token and channel baselines
- Custom overage rates
- Dedicated infrastructure (no shared tenancy)
- SSO / SAML
- Custom contract and SLA
- Dedicated Slack channel with Indigo engineering team
Contact sales to discuss Enterprise.
Pricing vs. competitors
| Product | Price | What you get |
|---|---|---|
| goClaw Starter | $99/mo | Autonomous AI agent, built-in CRM, multi-channel, self-evolving knowledge |
| Clay Starter | $149/mo | Workflow builder, enrichment credits — no autonomous agent |
| Apollo Basic | $49/seat | Email sequences, contact data — no autonomous agent, per-seat pricing |
| Lindy.ai Pro | $49.99/mo | 10K tasks, general-purpose AI agents — no CRM, no multi-channel |
goClaw's $99 Starter undercuts Clay's $149 Starter while delivering an autonomous agent vs. a workflow builder. The self-evolving knowledge base has no equivalent in competing tools.
Billing details
See Billing & Stripe for:
- How invoices are structured
- Stripe payment methods
- Failed payment handling
- Data retention after cancellation
- How to export your data before cancelling